Led by Norris Beren, RETAIN℠ installs practical, real-world systems that improve driver quality, safety, and tenure. After decades in the transportation industry, Norris grew frustrated with the universal acceptance of 80%+ driver turnover as “normal”.
He saw companies burning through drivers and cash, all while complaining about a “driver shortage.”
Norris Beren is a recognized expert in transportation workforce development with decades of experience helping motor carriers achieve 40%+ retention improvements while slashing recruiting costs. His innovative approach combines behavioral science with practical trucking industry experience to solve the chronic driver shortage through quality-focused hiring and retention strategies rather than traditional “seat-filling” methods.
Norris’s work has been featured in major industry publications and he is a sought-after speaker at transportation conferences across North America, where he shares his insights on transforming driver operations from cost centers to competitive advantages. He is the author of six books The most recent are How to Create an Intelligent Driver Retention System and Why Do Smart People Fail?.