THE RETAIN℠ PROGRAM

The CDL driver development plan, developed to solve the industry’s most persistent challenge.

THE ORIGIN OF RETAIN℠

The RETAIN℠ system, the CDL driver development plan, was developed to solve the industry’s most persistent challenge.

The RETAIN℠ Breakthrough:

The program emerged from Norris Beren’s frustration with the transportation industry’s acceptance of 80%+ driver turnover as “normal”.

After analyzing thousands of driver employment patterns and interviewing hundreds of motor carrier executives, he identified a critical disconnect: companies were hiring based on paperwork instead of behavioral predictors.

This led to the development of the comprehensive R.E.T.A.I.N.℠ system. It has since been validated across hundreds of implementations, consistently delivering 40% retention improvements.

Today, RETAIN℠ represents the industry’s most comprehensive approach to solving the driver shortage through workforce development rather than endless recruiting cycles.

SIX INTEGRATED COMPONENTS OF RETAIN℠

These integrated components TRANSFORM your driver operations from reactive hiring to strategic workforce development.
R – Retrain Recruiters

TRANSFORM your recruiting team from seat-fillers to talent hunters with advanced certification in quality-focused hiring techniques.

E – English Language Training
Keep your experienced drivers qualified with targeted English proficiency training for 2025 compliance requirements.
T – Teach Second-Chance Drivers
Access 160,000+ skilled loyal drivers through professional reintegration programs with comprehensive vetting and minimal or very well-managed legal risk.
A – Assess with Behavioral Screening
Proprietary behavioral screening system that predicts long-term retention and performance success before you hire (STAR BEHAVIORS).
I – Integrate Systems
Seamlessly combine all RETAIN℠ components for maximum impact and sustainable workforce development.
N – Next-Level Results
Document ROI, track retention improvements, and demonstrate bottom-line impact with comprehensive analytics.

Through intensive interactive training and coaching of your recruiting team and all driver-facing team members, done onsite and online, companies achieve a long-term sustainable action plan that helps attract and keep qualified drivers, significantly increase your profitability and improve trucking operations.

PROVEN RESULTS

Proven results for motor carriers – Documented outcomes from RETAIN℠ implementations.
0 %

Retention Improvement

(Average across clients)
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Cost Reduction

(Lower recruiting expenses)
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First-Year ROI

(Documented returns)
Join forward-thinking motor carrier executives who have chosen quality drivers and sustainable retention over the seat-filler cycle.

Retain Drivers. Strengthen Your Bottom Line

Turnover is expensive. The RETAIN℠ program gives you the systems and training to slash recruiting costs and build lasting driver loyalty.
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